Sökning: "In-store music"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden In-store music.

1. 1. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Pontus Akervall; Richard Laurens; [2017]
   Nyckelord :In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Sammanfattning : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. LÄS MER

3. 2. Retail In-store Design and Sensory Cues

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Jingjing Wu; Yuyu Wang; [2017]
   Nyckelord :;

   Sammanfattning : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. LÄS MER

4. 3. Hur låter ditt varumärke? En kvantitativ studie om matchande bakgrundsmusik i sällanköpshandeln.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jasmine Moradi; Gabriella Johansson; [2015]
   Nyckelord :background music; congruence; brand image; store atmosphere; in-store marketing;

   Sammanfattning : This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. LÄS MER

5. 4. Effect of music on customer's behavior in ourchassing process

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Jordan Videmann; Valentin Depestele; [2015]
   Nyckelord :;

   Sammanfattning : Marketing is a tool that must always be sharpened to meet the market needs. In a world of constant evolution, marketers are looking for new ways to attract and capture the attention of consumers. The emergence of new forms of marketing makes sales experience increasingly rich and increasingly difficult. LÄS MER

7. 5. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Xue Fei Liu; Peiwen Jiang; [2014]
   Nyckelord :SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

   Sammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER