Sökning: "International Services Marketing"
Visar resultat 41 - 45 av 78 uppsatser innehållade orden International Services Marketing.
41. Relationship in Travel Agency: A case of Chinese International Travel Service
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. LÄS MER
42. Emerging markets: A case study on foreign market entry in Bangladesh
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. LÄS MER
43. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. LÄS MER
44. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Abstract Title: Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program: International Marketing Authors: Miss Warangkana Kombenjamas (19801029) Miss Nuchanart Lertrattananon (19870818) Supervisor: Jean-Charles Languilaire Examiner: Ole Liljefors Final Seminar: 30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose: To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method: This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). LÄS MER
45. Communicating to consumers in Sweden with eco-labels : Is the message getting through?
Magister-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. LÄS MER
