Sökning: "International Services Marketing"

Visar resultat 26 - 30 av 78 uppsatser innehållade orden International Services Marketing.

  1. 26. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

    Kandidat-uppsats, Avdelningen för ekonomi

    Författare :MICHAEL ERIKSSON; [2013]
    Nyckelord :Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

    Sammanfattning : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. LÄS MER

  3. 27. Drivers and barriers for relocation of freight operators to smaller airports - A case study at Jönköping airport (Axamo)

    Master-uppsats, IHH, Marketing and Logistics

    Författare :Panagiotis Angelopoulos; Piia Leivo; [2013]
    Nyckelord :Freight operators; small airports; relocation; express services;

    Sammanfattning : Air freight sector has been a growing market worldwide for many years. The rapid growth of scheduled freight aircraft services in particular has been a remarkable feature of the international airline industry during the past decades. LÄS MER

  4. 28. Services Marketing in the Health Care Industry- Elekta in Sweden

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Agnieszka Nadowska; [2013]
    Nyckelord :Culture; Domestic Services Marketing; Gamma Knife;

    Sammanfattning : During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999). ... LÄS MER

  5. 29. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Wei Gong; Xuan Kan; [2013]
    Nyckelord :E-commerce; Logistic Service Development; 3PL;

    Sammanfattning : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. LÄS MER

  7. 30. Product standardization and adaptation in International Marketing : A case of McDonalds

    Magister-uppsats, Institutionen för ekonomi och it

    Författare :Nampungwe Beatrice Membe; Maria Doriza Loukakou; [2012]
    Nyckelord :Standardization; adaptation; culture; product; global; international;

    Sammanfattning : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. LÄS MER