Sökning: "International Services Marketing"

Visar resultat 36 - 40 av 78 uppsatser innehållade orden International Services Marketing.

  1. 36. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    Magister-uppsats, Institutionen för ekonomi och it

    Författare :Habibur Rahman; Han Lili; [2011]
    Nyckelord :E-commerce; E-commerce Customer Satisfaction;

    Sammanfattning : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. LÄS MER

  3. 37. Value Chain of Rice Exported from Thailand to Sweden

    Magister-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :Chanerin Maneechansook; [2011]
    Nyckelord :thai rice; value chain; value-added; swedish market; eu legislation;

    Sammanfattning : Thailand is a leading rice exporting country that exports rice for one-third of world‟s export volume. Rice from Thailand is exported to markets in every part of the world including Sweden. Thai rice products are available to be accessed by Swedish consumers in supermarket generally. LÄS MER

  4. 38. Processjämförelse : säljprocessen inom ett internationellt företag

    Kandidat-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Maria Nordström; [2011]
    Nyckelord :Benchmarking; international services; marketing; sales process; internationella tjänsteföretag; marknadsföring; processjämförelse; säljprocess;

    Sammanfattning : Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. LÄS MER

  5. 39. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    Magister-uppsats, Institutionen för teknik och samhälle

    Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
    Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

  7. 40. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
    Nyckelord :Telecom; R D; Success factors and innovation management;

    Sammanfattning : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. LÄS MER