Sökning: "Julia Schnittger"

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  1. 1. From Blind Chickens to Lions: A process perspective on a planned change approach with a communication strategy focus

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Gross; Julia Schnittger; [2020]
    Nyckelord :Change Management; Planned Organizational Change; Process Perspective; Employee Awareness; Communication; Perceived Value; Sensemaking; IT-tool Implementation; In-depth Case Study; Qualitative Research; Abductive Research Approach; Consultancy; Business and Economics;

    Sammanfattning : Today’s era of digital transformation requires modern organizations to continuously invest in new information technology (IT). Managing an organizational change process always implies challenges and often this process fails to meet its objective. LÄS MER