Sökning: "Julia Walde"
Hittade 4 uppsatser innehållade orden Julia Walde.
1. GO HARD OR GO HOME – THE CASE OF VIAGRA
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: to explore what influence consumer-brand relationships may have on consumers’ perceptions of personalized marketing and the personalization-privacy paradox. Methodology: to understand each of the respondents' different perceptions of the thesis’ purpose and research question, a relativist and social constructionist approach were applied. LÄS MER
3. Varumärkesrelationer & Covid-19
Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Människor kan utveckla betydande och långvariga relationer till varumärken för att hantera känslomässig ensamhet. Dessa varumärkesrelationer kan liknas vid interpersonella relationer eftersom det uppstår liknande emotionella band mellan parterna. LÄS MER
4. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. LÄS MER