Sökning: "Social media influencer"

Visar resultat 1 - 5 av 289 uppsatser innehållade orden Social media influencer.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  2. 2. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lidgren; Mikaela Major; [2021-07-02]
    Nyckelord :Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Whores, idiots and sub-humans: A study of the of hate directed at reality profiles and influencers on Flashback in 2020

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Stina Lindberg; [2021-07-01]
    Nyckelord :hate; cyberhate; influencers; reality profiles; misogyny; content analysis;

    Sammanfattning : Hate speech, hateful messages, slander, and other disparaging expression have not been part of the public debate or dialogue but is more apparent on the internet and the online world. A group that has been exposed to a great deal of vitriol on media platforms are influencer and reality profiles. LÄS MER

  4. 4. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Winny Apaza; Tasnim Jahan; [2021-06-23]
    Nyckelord :online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER