Sökning: "Kagstedt Martin"
Hittade 2 uppsatser innehållade orden Kagstedt Martin.
1. Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness
Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenSammanfattning : Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. LÄS MER
2. Terroris(k)m in international business : The impact of terrorism on internationalization and risk management for Swedish firms prospecting or operating in less developed countries.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Previous research has underlined the importance of the connection between the increase of globalization and the increase of terrorism. Furthermore, previous research has made a distinction between direct and indirect effects and the impact the latter has on firms in an international context. LÄS MER