Sökning: "Lauriane Martine Jambu"
Hittade 2 uppsatser innehållade orden Lauriane Martine Jambu.
1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER
2. How fragrance brands can create a memorable and positive brand experience online
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.... LÄS MER
Resultatsidor:
1