Sökning: "fragrance industry"

Hittade 3 uppsatser innehållade orden fragrance industry.

  1. 1. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER

  3. 2. How fragrance brands can create a memorable and positive brand experience online

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alessia Falco; Lauriane Martine Jambu; Kim van der Tol; [2022]
    Nyckelord :Digitalization; brand experience; fragrance industry; hedonic value; storytelling; digital communication; product trial; brand reputation; personalization; Molton Brown; Pinrose.; Business and Economics;

    Sammanfattning : The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.... LÄS MER

  4. 3. En doft av framgång

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Malin Hellmann; Ulrika Jakobsson; [2014]
    Nyckelord :Swedish fragrance industry; Competition; Luxury marketing; Perfume; Beauty products;

    Sammanfattning : The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. LÄS MER