Sökning: "Alessia Falco"

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  1. 1. How fragrance brands can create a memorable and positive brand experience online

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alessia Falco; Lauriane Martine Jambu; Kim van der Tol; [2022]
    Nyckelord :Digitalization; brand experience; fragrance industry; hedonic value; storytelling; digital communication; product trial; brand reputation; personalization; Molton Brown; Pinrose.; Business and Economics;

    Sammanfattning : The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.... LÄS MER