Sökning: "Lina Ferström"

Hittade 1 uppsats innehållade orden Lina Ferström.

  1. 1. Information suppliers: May we have your attention, please? : Capabilities influencing the creating and sustaining of user attention

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mattias Andersson; Lina Ferström; [2017]
    Nyckelord :Attention; information user; information supplier; controller; customization; visualization; measurements;

    Sammanfattning : Attention is a scarce resource. Information is abundant. In spite of everything the digital era promises, this abundance of information challenges the traditional rules of business. Research suggests that information consumes the attention of its users, why effective allocation of attention in organizations is imperative. LÄS MER