Sökning: "Linnea Göthelid"

Hittade 1 uppsats innehållade orden Linnea Göthelid.

  1. 1. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
    Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

    Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER