Sökning: "Fashion Week"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden Fashion Week.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  3. 2. “Därför ska du klicka här” En kvantitativ analys av pushnotisers innehåll

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Linnea Andersson; Emma Johansson; [2023-03-10]
    Nyckelord :Push notifications; news application; digitalization; news selection; commercialization; news media; public service; commercial media;

    Sammanfattning : Abstract Title: This is why you should click here Authors: Linnea Andersson and Emma Johansson Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Emil Östlund The aim of this thesis is to investigate what characterizes the content of push notifications. More specifically, the study examines what defines push notifications, the tone of the notifications, and how the content differs between public service and commercial media. LÄS MER

  4. 3. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

  5. 4. SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Andrea Rosberg; [2023]
    Nyckelord :Balenciaga; runway; fashion; haute couture; mud; media; war; Ukraine; provocation; capital; taste; Balenciaga; runway; mode; haute couture; lera; media; krig; Ukraina; provokation; kapital; smak;

    Sammanfattning : The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. LÄS MER

  7. 5. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
    Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

    Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER