SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.

Sammanfattning: The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. The material, based on video sequences and screenshots from the runway-show, are analyzed in correlation to the contemporary social and cultural context of a westernized perspective. The outcome of this study indicates that Balenciaga, as a luxurious brand with high levels of all forms of capital, alludes to the media’s representation of war as a means of provocation, which makes the "good taste" that they possess change.