Sökning: "Malin Gladh Stafner"

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  1. 1. ”Vi är minst lika upprörda och ledsna som ni” En kvalitativ fallstudie av Arlas kriskommunikation på Facebook

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Malin Gladh Stafner; Freja Nilsson; [2020]
    Nyckelord :Kriskommunikation; Arla; image repair theory; situational crisis communication theory; förebyggbar kris; sociala medier; Facebook; relationsbyggande dialog.; Social Sciences;

    Sammanfattning : The purpose of this study is to examine how organizations are trying to rebuild their trust and reputation when they are communicating directly with their customers on social media in a crisis, and to examine how well the organization’s choice of crisis communication fits the crisis type. The aim is also to study how organizations are using the interactive functions on social media in their crisis communication to create dialogue. LÄS MER