Sökning: "Maria Alejandra Molano Ramirez"

Hittade 1 uppsats innehållade orden Maria Alejandra Molano Ramirez.

  1. 1. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Nyckelord :Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Sammanfattning : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. LÄS MER