Sökning: "Martin Kallur"

Hittade 2 uppsatser innehållade orden Martin Kallur.

1. 1. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Doreen Avi; Martin Kallur; [2021]
   Nyckelord :small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

   Sammanfattning : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. LÄS MER

3. 2. Queer Love in Social Media Marketing : A Case Study of Same-Sex Couple Representations in Watch Brand Daniel Wellington’s Social Media Channels

   Magister-uppsats, Linköpings universitet/Tema Genus

   Författare :Martin Kallur; [2018]
   Nyckelord :LGBTQ media representation; inclusive marketing; social media marketing; Daniel Wellington;

   Sammanfattning : On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. LÄS MER