Sökning: "Mass Media Advertising"

Visar resultat 21 - 22 av 22 uppsatser innehållade orden Mass Media Advertising.

1. 21. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   Master-uppsats, KTH/Mikroelektronik och Informationsteknik, IMIT

   Författare :Martin Gårdlund; [2005]
   Nyckelord :mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Sammanfattning : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. LÄS MER

3. 22. EVENT SPONSORSHIP -A CORPORATE TOOL FOR BRAND POSITIONING

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Ville Savolainen; Ville Davidsson; [2005]
   Nyckelord :Event sponsorship; brand; brand building; brand image; brand;

   Sammanfattning : The use of event sponsorship has increased greatly in the recent years, and the proportion of event sponsorship in companies’ marketing budgets has increased. There are many reasons for this, but a major contributor to this development is the increasing difficulty of differentiating from competing brands through mass-media advertising. LÄS MER