Sökning: "Mass Media Advertising"

Visar resultat 16 - 20 av 22 uppsatser innehållade orden Mass Media Advertising.

  1. 16. Mannen, myten... Stereotypen? : En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Miriam Gustafsson; Johanna Pernklev; [2012]
    Nyckelord :stereotypes; masculinity; print advertising; Magazine Café; style; metro sexuality; semiotics;

    Sammanfattning : The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. LÄS MER

  3. 17. Integrering av gamification i reklam : utmaningar, möjligheter och problem

    Kandidat-uppsats, Institutionen för journalistik, medier och kommunikation (JMK)

    Författare :Magnus Ekvall; Vincent Vukovic; [2012]
    Nyckelord :gamification; reklam; spelmekanik; speldynamik; kommunikationsmål; interaktivitet; marknadskommunikation; marknadsföring;

    Sammanfattning : In this study, we have explored a new area called ’gamification’ – a word and concept that was first introduced on the Internet autumn 2010. Gamification concerns integrating game design, with emphasis on game mechanics and game dynamics, into non-gaming contexts – such as marketing. LÄS MER

  4. 18. An exploratory research : Fear and the need of security interplay as a business mechanism

    Master-uppsats, Företagsekonomi

    Författare :Martha Alicia Beltrán Alanis; Javier Arnulfo Cruz Sánchez; [2011]
    Nyckelord :FEAR; NEED of security; FEAR appeal; UNACQUAINTED-indirect fear appeal; SECURITY industry; SECURITY company;

    Sammanfattning : Background: Humanity builds and writes its history. Overtime the need of feeling secure has been present originated from an emotion, a condition and reaction: the fear of threats or danger. The impact of human fear over the humanity behaviour leads for searching ways of reducing such fear. LÄS MER

  5. 19. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    Magister-uppsats, Institutionen för teknik och samhälle

    Författare :Md. Kamrul Hasan; Rabia Khan; [2011]
    Nyckelord :Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Sammanfattning : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. LÄS MER

  7. 20. Trångt om saligheten - En studie av intresseorganisationers arbete med politisk påverkan i det post-korporativa Sverige

    Magister-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Herman Lindholm; [2007]
    Nyckelord :Interest groups; Lobbyism; Public opinion; Corporatism; Pluralism; Political and administrative sciences; Statsvetenskap; förvaltningskunskap; Law and Political Science;

    Sammanfattning : The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. LÄS MER