Sökning: "Mass Media Advertising"

Visar resultat 11 - 15 av 22 uppsatser innehållade orden Mass Media Advertising.

  1. 11. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amy Mulcahy; Monika Vaiciulyte; [2014]
    Nyckelord :Provocative advertising; Shock advertising; Encoding; Decoding; Mass Media Communications; Emotional response; Business and Economics;

    Sammanfattning : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. LÄS MER

  3. 12. A Billion Reasons to Sell Africa - A Kenyan Case Study

    Master-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jackie Christie; [2014]
    Nyckelord :Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Sammanfattning : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. LÄS MER

  4. 13. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    Master-uppsats, Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Författare :Chloe Guenther; [2014]
    Nyckelord :Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Sammanfattning : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. LÄS MER

  5. 14. Product Placement in Television Series

    Magister-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Carolin Moll; Monika Walicka; [2013-09-13]
    Nyckelord :Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Sammanfattning : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. LÄS MER

  7. 15. Consumer attitudes toward mobile advertising : A study of the Dutch youth.

    Magister-uppsats, IHH, Företagsekonomi; IHH, Marketing and Logistics

    Författare :Manishka Ramnarain; Kirsten Kamphuis; [2012]
    Nyckelord :Advertising; Consumer Attitudes; Dutch Youth; Marketing; Mobile Advertising; Mobile Marketing; The Netherlands;

    Sammanfattning : Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. LÄS MER