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Visar resultat 1 - 5 av 22 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Konsumenters uppfattning om äkthet inom influencers reklam på Instagram : En kvalitativ studie om konsumenters upplevelser av autenticitet inom influencers reklam

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Leen Jumaa; Pahyam Ali; [2023]
    Nyckelord :Influencer marketing; Authenticity; Advertising; Electronic Word-of-Mouth; Consumers trust; Influencer marketing; Autenticitet; Reklam; Elektronisk Word-of-Mouth; Konsumenternas förtroende;

    Sammanfattning : Sociala medier har blivit dynamiskt runt om i världen, det utvecklas ständigt och tar nya varianter. Den digitala utvecklingen har lett till övergången från massmarknadsföring till en alltmer trendig influencer marketing. LÄS MER

  3. 2. Impacts of Radio advertising influencing consumers intentions to purchase

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Peter Phiri; Muhammad Hossain; [2022]
    Nyckelord :;

    Sammanfattning : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. LÄS MER

  4. 3. GREEN SKEPTICISM : How green intentions can lead to brown choices

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Linnéa Lundin; [2021]
    Nyckelord :CSR; green advertising; green washing; scepticism; consumer behaviour;

    Sammanfattning : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. LÄS MER

  5. 4. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Madlen Falk; [2021]
    Nyckelord :Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Sammanfattning : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. LÄS MER

  7. 5. The Effects of Mass Culture on the Loman Family : The Frankfurt School Critical Theory Applied to Arthur Miller’s Death of a Salesman

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Henrik Levin; [2021]
    Nyckelord :Miller; Marx; alienation; Frankfurt School; critical theory; mass culture; conformity; consumerism; escapism; law of success;

    Sammanfattning : This essay discusses the effects of mass culture on the Loman family in Arthur Miller’s play, Death of a Salesman. The focus is to identify whether conformation to mass culture and alienation have caused the characters to be lonely and to give up what they enjoy and to fall in line with a system where individuality is replaced by totality. LÄS MER