Sökning: "Meaning creation"

Visar resultat 1 - 5 av 285 uppsatser innehållade orden Meaning creation.

  1. 1. Enlightening the Present with the Past – Consumer’s Yearning for a Past Ethos: The Meaning Construction of Vintage Objects

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl-Fredrik Hansson; [2020-11-09]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. WHY FORM AND CONTENT SPEAK THE SAME LANGUAGE IN TONI MORRISON’S SULA. Traumatized narrative and interplay.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Per Morén; [2020-09-15]
    Nyckelord :trauma narrative; ellipsis;

    Sammanfattning : The aim of this essay is to investigate the interplay between narrative form and content in Toni Morrison’s Sula, and demonstrate how this interaction is an important part of the creation of meaning in the novel. The study employs a structural-narratological method in the formal analysis. LÄS MER

  3. 3. CHALLENGES TO OVERCOME IN THE SERVICE JOURNEY

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Madeleine Ngo; Katie Thielemann; [2020-07-23]
    Nyckelord :Business Model Innovation; Subscription-Based Revenue; Data-Driven Business Model; Servitization;

    Sammanfattning : Background: During the last few years, the manufacturing industry has experienced a multitude of disruptions. One major strategic shift that is occurring across industries today is the implementation of services or “servitization”. LÄS MER

  4. 4. Contextualizing Data in Marketing Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jens Andersson; Robert Odéen; [2020-06-23]
    Nyckelord :Data-driven marketing; Digitalization; Analytics; Professional services;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Between stability and instability : Analyzing the influence of contradictory narratives in the Gripen E development on the collective sensemaking process

    Master-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Philipp Nils Patrick Kaiser; Susanne Lintner; [2020]
    Nyckelord :Sensemaking; Sensebreaking; Collective Sensemaking; Dominant Story; Dominating Narratives; Complexity; Innovation;

    Sammanfattning : A growing number of organizations developing complex innovation projects face the dilemma that complexity demands more stability, resulting in increased sensemaking efforts, whilst innovation requires instability which encourages the organization to breakdown meaning. The aim of this study is to shed light on the simultaneous need for a strong sensemaking process and a breaking down in meaning in complex innovation projects by analyzing the collective sensemaking process through a storytelling lens. LÄS MER