Sökning: "Mobile game advertising"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Mobile game advertising.

1. 1. A study on 2D advertisementsin mobile versus VR experiences

   Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

   Författare :Simon Beverskog; Fredrik Larsson; [2020]
   Nyckelord :Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Sammanfattning : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. LÄS MER

3. 2. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

   Författare :Wenkai Han; [2019]
   Nyckelord :;

   Sammanfattning : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. LÄS MER

4. 3. Reklam i mobila spel : Hur dess faktorer påverkar användarupplevelsen och vad utvecklare kan göra åt det

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Felix Svedborg Andersson; [2017]
   Nyckelord :Mobile game advertising; user experience; Reklam i mobila spel; användarupplevelse;

   Sammanfattning : Smartphones have become a staple in many people's day to day lives and we’re playing more games on them than ever before. This has lead to the gaming market being filled with thousands upon thousands of games to choose from. A lot of these games are using commercials and advertisement as a way to generate income for the developers. LÄS MER

5. 4. Playful Advertising: In-Game Advertising for Virtual Reality Games

   Master-uppsats, KTH/High Performance Computing and Visualization (HPCViz)

   Författare :Xiaopeng Li; [2015]
   Nyckelord :In-Game Advertising; Virtual Reality; Interactivity; Immersion;

   Sammanfattning : We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. LÄS MER

7. 5. The use of advergames in creating online consumer engagement : A case study of LEGO

   Magister-uppsats, Högskolan i Halmstad

   Författare :Maksym Shliapnikov; Tamara Meijer; [2014]
   Nyckelord :Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

   Sammanfattning : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. LÄS MER