Sökning: "Nathalie Westergren"

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  1. 1. En ny typ av betalningslojalitet i ett digitalt paradigmskifte

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Nathalie Westergren; Andrea Viberg; [2019]
    Nyckelord :Internet; Online Shopping; Consumers; Payment Methods; Digital Payment; Security; Internet; Näthandel; Konsumenter; Betalningsmetoder; Digital betalning; Säkerhet;

    Sammanfattning : Consumer behaviour when shopping online differs from their behavior when shopping in a physical store. One contributory reason is the increasing level of consumption and range of goods online. When online shopping increases it demands the payment methods to work as expected. LÄS MER