Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Do spin-offs create shareholder value? The Nordic context

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Holger Heed; Niklas Blidholm Svensson; [2022]
    Nyckelord :Corporate restructuring; Spin-off; Announcement effect; Abnormal return;

    Sammanfattning : This thesis investigates the magnitude- and determinant factors of the short-term abnormal returns upon announcing voluntary corporate spin-offs. The sample consists of 88 completed Nordic spin-off transactions, announced between 2001 and 2021. LÄS MER

  3. 2. Activating A Brands Track Record Using Retro Branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Heed; Malte Bäck; [2019]
    Nyckelord :Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

    Sammanfattning : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. LÄS MER

  4. 3. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Niklas Heed; Jakob Granlund; [2018]
    Nyckelord :Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

    Sammanfattning : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. LÄS MER