Sökning: "Multichannel Retailer"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Multichannel Retailer.

  1. 1. The (Mis)alignment between Offline and Online Brand Image

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Nyckelord :Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Sammanfattning : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. LÄS MER

  3. 2. What is the role of pop-up stores in a multichannel environment?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Nyckelord :Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Sammanfattning : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. LÄS MER

  4. 3. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Nyckelord :Showrooming; Customer Experience; In-store Experience; Decision Making;

    Sammanfattning : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. LÄS MER

  5. 4. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Niklas Heed; Jakob Granlund; [2018]
    Nyckelord :Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

    Sammanfattning : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. LÄS MER

  7. 5. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

    Kandidat-uppsats,

    Författare :Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
    Nyckelord :Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

    Sammanfattning : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. LÄS MER