Sökning: "Sophie Johansson"
Visar resultat 1 - 5 av 25 uppsatser innehållade orden Sophie Johansson.
1. Lush vs Social Media: It Can Cost to Stand by Your Values
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. The (Mis)alignment between Offline and Online Brand Image
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. LÄS MER
3. The Visit of an Unexpected Friend
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. LÄS MER
4. I mellanrum och marginaler: Essäfilm : En närläsning av essäistisk form och samhällskritik i två svenskproducerade filmer
Kandidat-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)Sammanfattning : This study is a close reading of how Shapeshifters (Sophie Vuković, 2017) and Inuti diamanten (Viktor Johansson, 2020) produce social criticism through essayistic forms. Using relevant research and theories on essay film, the first part of this study explores essayistic form in above mentioned films. LÄS MER
5. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. LÄS MER