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    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Emma Andersson; Nikodemus Nordbring; [2015]
    Nyckelord :consumer behavior; self-scanning; maximization; behavioural economics; microeconomics; self-service; konsumentbeteende; självskanning; maximering; beteendeekonomi; mikroekonomi; självservice; Business and Economics;

    Sammanfattning : Various research within the field of behavioral economics have proven payment mechanisms to be affecting consumer behavior, giving rise to the question what kind of impact different shopping methods may have. This paper investigates consumer behavior with two different approaches. LÄS MER