Sökning: "Nina Brand"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Nina Brand.

  1. 1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lauriane Martine Jambu; Nina Lotz; [2023]
    Nyckelord :digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Sammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER

  3. 2. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nina Roques; [2023]
    Nyckelord :Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

    Sammanfattning : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. LÄS MER

  4. 3. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Nina Björnsson; [2023]
    Nyckelord :Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Sammanfattning : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. LÄS MER

  5. 4. CLEO

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Nina Cherrug; [2022]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. LÄS MER

  7. 5. Is SSE's education really "FREE"?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Jansson; Nina Erlandsson; [2022]
    Nyckelord :Functional Stupidity; Higher Education; Critical Thinking; Reflective Thinking; Stockholm School of Economics;

    Sammanfattning : This thesis aims to investigate to what extent higher education suffers from Functional Stupidity and thereby inhibits students from developing critical and reflective thinking. Specifically, the thesis studies the Stockholm School of Economics with the aim of answering the research question: "To what extent is Stockholm School of Economic's education influenced by Functional Stupidity, and why?" A qualitative research method collected empirics through interviews with educators and students, and seminar observations. LÄS MER