Sökning: "Oscar Kock"

Hittade 2 uppsatser innehållade orden Oscar Kock.

1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
   Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

   Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

3. 2. A study on CEO organizational identification, the propensity to be acquired, and bid premiums

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Oscar Kock; Simon Sjögren; [2020]
   Nyckelord :Organizational identification; M A; Agency problems; Corporate governance; Golden parachutes;

   Sammanfattning : We examine whether the propensity to be acquired is lower for companies with CEOs who identify strongly with their organization compared to those that do not, while further distinguishing if this effect is amplified by the CEO also being a board member. Additionally, the study examines if the bid premium accepted is higher for CEOs with high organizational identification relative to other CEOs. LÄS MER