Sökning: "Oscar Kylberg"

Hittade 1 uppsats innehållade orden Oscar Kylberg.

  1. 1. Customer experience in retail banking : A swedish study

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Alfred Carlwe; Oscar Kylberg; [2020]
    Nyckelord :financial institutions; fintech; digitalization; customer experience; touch points; customer journey; digitalisering; kundupplevelse; bankverksamhet; kundresa;

    Sammanfattning : Customer experience has become more difficult for companies to control with the expanding number of touch points that the companies must be aware off. One of the major reasons behind the expanding number of touch points has been digitalization. The financial sector is not excluded from this change. LÄS MER