Sökning: "Petya Valcheva"
Hittade 1 uppsats innehållade orden Petya Valcheva.
1. From Mundane to Remarkable Consumption: The Transformation of Bottled Water
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The study investigates how the consumption of bulk commodities has transformed from mundane to remarkable and reveals how people, events, meanings and ideas from the past have affected this change in consumers’ attitude. The paper discusses how mundane products have become a center of consumer interest and provides theoretical explanation of the phenomenon. LÄS MER
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