Sökning: "Pink Pricing"

Hittade 2 uppsatser innehållade orden Pink Pricing.

1. 1. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Elina Magnusson; Maja Eriksson; [2020]
   Nyckelord :Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

   Sammanfattning : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. LÄS MER

3. 2. Rosa prissättning - En kvantitativ studie om effekterna av könsbaserad prisdiskriminering

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sandra Egelbäck Starud; Sara Nillroth; [2017]
   Nyckelord :Gender marketing; Pink Pricing; Price discrimination; Price fairness; Price perception;

   Sammanfattning : The New York City Department of Consumer Affairs conducted a first-ever study of the gender pricing of goods in New York city across multiple industries in December 2015. The study showed that equivalent products marketed towards women often are more expensive than products marketed towards men. LÄS MER