Sökning: "Power-dressing"

Hittade 2 uppsatser innehållade ordet Power-dressing.

1. 1. “Dress for Success”: En undersökning av iscensättningen av femininitet kopplat till power dressing i modemagasinet Vogue

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Julia Lundberg; [2018]
   Nyckelord :Power dressing; femininity; performativity; gaze; Vogue; Helmut Newton; Ellen von Unwerth; Anna Wintour; Cultural Sciences;

   Sammanfattning : The objective of this dissertation, "Dress for Success" - A survey of the femininity creations linked to power dressing in the fashion magazine Vogue, is to analyze and compare John T Molloy ́s manual about power dressing to how the concept is represented in 3 different editorials in the fashion magazine Vogue. The analytical method that has been used are a semiotic analysis and intermediality. LÄS MER

3. 2. Power, Social Identity and Fashion Consumption : A thesis on how female executives use power-coded dressing as a tool to accentuate power as a part of their social identity.

   Master-uppsats, Stockholms universitet/Marknadsföring

   Författare :Carolina Ordonez Asenjo; [2014]
   Nyckelord :CCT; Power-dressing; Social Identity; Power; Female Senior Managers; Female Executives; Power-Coded-Dressing; Conspicuous Consumption;

   Sammanfattning : The aim of the thesis is to contribute to the CCT research field on social identity, by placing a focus on power from a customer perspective and studying how power can be accentuated within social identity. Theory from CCT with a focus on social identity has been used in combination with extensive literature on power and authority from a sociological perspective and literature from Fashion-Studies focusing on power-dressing, conspicuous consumption and luxury. LÄS MER