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Visar resultat 1 - 5 av 138 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. Catching waves for sustainability? Investigating action oriented ESD for young surfers

    Master-uppsats, Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Författare :Daja Malin Salge; [2023-10-12]
    Nyckelord :Surfing; Action Competence in Sustainability Education; Pro-Environmental Action; Participatory Action Research;

    Sammanfattning : Aim: As the surf lifestyle and industry are touching environmental, social and economic sustainability issues, this research aims to investigate action oriented ESD in an institution that is offering surfing activities, to explore and improve educational pathways that contribute to the promotion of sustainable action among surfers. Theory: For reaching this aim, theoretical approaches regarding pro-environmental actions are considered, and thus the corresponding educational framework of Action Competence is embedded as a central theoretical component, to plan, implement and evaluate an ESD program. LÄS MER

  4. 3. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Vendela Axelsson; David Löfven; [2023-06-28]
    Nyckelord :Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Sammanfattning : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. LÄS MER

  5. 4. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Emma Liedholm; Alice Röström; [2023]
    Nyckelord :Family Business; Organizational Culture; Innovation;

    Sammanfattning : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. LÄS MER

  7. 5. New Beginnings : Triggering Encounters in Public Place to Encourage a Sense of Community

    Master-uppsats, Uppsala universitet/Människa-datorinteraktion

    Författare :Anna Lindström; [2023]
    Nyckelord :human-computer interaction; public place; embodied interaction; playful elements; community feelings; community building; urban planning; social sustainability;

    Sammanfattning : To increase social sustainability in cities and communities, interactions between community members is a key factor. This has engaged a research project on social sustainability, connected to an emerging urban district in Sweden. This research was done in collaboration with local stakeholders being part of this research project. LÄS MER