Sökning: "Samuel Sölgén"

Hittade 2 uppsatser innehållade orden Samuel Sölgén.

1. 1. Customer Relationship Management Strategy in Swedish Football Clubs

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Samuel Sölgén; Daniel Wiklund; [2009]
   Nyckelord :CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Sammanfattning : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. LÄS MER

3. 2. Swedish Companies´ Perception of Quarterly Reports

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Daniel Wiklund; Samuel Sölgén; Oskar Olsson; [2008]
   Nyckelord :Quarterly reports; Long-term value creation; Short-termism; Transparency; Financial control;

   Sammanfattning : Aim of the Thesis: To investigate from a company’s perspective if the pressure for companies to produce quarterly reports has turned away their attention from working towards long-term value creation. The companies investigated are listed on the large-cap section on the Swedish stock exchange (OMX Nordic Exchange Stockholm AB). LÄS MER