Sökning: "Sara edholm"
Hittade 4 uppsatser innehållade orden Sara edholm.
1. Managing R&D – The eternal dilemma: A study of how control is exercised in R&D operations
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Managing R&D is not an easy task for organisations to handle as it is often associated with uncertainty and high risk-taking. The purpose of this thesis was therefore to gain a better understanding for how management control is performed in a company’s R&D unit. LÄS MER
2. "Varför är du här om du har pojkvän?" En intervjustudie om bisexuella kvinnors erfarenheter av öppenhet och bemötande.
Kandidat-uppsats, Lunds universitet/Genusvetenskapliga institutionenSammanfattning : This is a study of bisexual women, or women with bisexual experiences, that have the experience of a male partner and how these women get treated based on their sexuality. I am focusing on the area of Lund and Malmö. My interviewees are between 20 and 30 years old and are or have been students. LÄS MER
3. Göteborgs gasklocka - Vår skrymmande energihistoria
Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvårdSammanfattning : The purpose of this graduate thesis is partly to investigate the historical context of Gothenburgs gasometer, to illustrate the administration and discussions about future usage, to map out its historical different values, and finally to make some suggestions (based on the previously mentioned investigations) about how to be able to develop the district as an urban part of Gothenburg, and still highlight and take advantage of the historical values previously mentioned. I have made my research in different ways, both through searching archives and literature, having a continous dialogue with the authorities concerned, and I have also been able to study the gasometer from the inside. LÄS MER
4. Dold marknadsförings effektivitet i sociala media
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. LÄS MER
