Sökning: "Seda Meral"

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  1. 1. The Secret of Love: A Case of Lovemarks

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elnaz Esmailzadeh; Seda Meral; Hayriye Begüm Agilonu; [2010]
    Nyckelord :Lovemarks; Brand Relationship; Brand Love; Emotional Attachment; Emotional Branding; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand. Methodology: We have chosen to use an iterative approach to our qualitative study. LÄS MER