Sökning: "Seda Meral"
Hittade 1 uppsats innehållade orden Seda Meral.
1. The Secret of Love: A Case of Lovemarks
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand. Methodology: We have chosen to use an iterative approach to our qualitative study. LÄS MER
Resultatsidor:
1