Sökning: "Simon Möllefors"
Hittade 2 uppsatser innehållade orden Simon Möllefors.
1. Customer & Supplier Integration in the Innovation Process : A quantitative study on how external integration affects product innovativeness in Swedish manufacturing firms
Magister-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Background: The needs of the consumers seem to develop at the same rate as the technology advancements and put more pressure on firms to produce new and innovative products at a faster pace. Research has shown that external sources can have a significant effect on the firms’ innovation performance, but the results are partial contradicting and more research is needed. LÄS MER
2. Managing negative publicity : A quantitative study on how negative publicity affects the consumer
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. LÄS MER