Sökning: "Start-Up Development Process"

Visar resultat 1 - 5 av 119 uppsatser innehållade orden Start-Up Development Process.

  1. 1. Aspects considered by investors when evaluating the impact of startup companies - A cross-sectional study of the criteria investors consider when evaluating the impact and sustainability status of target companies in the screening process

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mayssem Ben Youssef; Victor Pernvik; [2023-07-18]
    Nyckelord :;

    Sammanfattning : Background To attain the objectives set for the sustainable development goals within the Agenda 2030 the SFDR regulations were created as part of the EU taxonomy. The new incentives have caused many investors to cope with the new regulations which have pushed startups to not only achieve profitability, but also achieve it in a way that considers different ESG factors. LÄS MER

  3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER

  4. 3. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

  5. 4. Facilitation of sustainability in early phases of start-up development

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Iryna Kozinska; [2023]
    Nyckelord :sustainability; start-ups; sustainable business models; early stages; life-centred design.;

    Sammanfattning : The thesis focuses on the integration of sustainability in the early stages of startups by developing a new framework. Given the resource constraints and focus on viability, it might be difficult for startups to consider sustainability at these early stages. A literature review revealed a lack of information on this subject. LÄS MER

  7. 5. Användarinvolvering under produktutvecklingsprocessen i startups : En studie om produktutvecklingsprocessen i svenskbaserade startups

    Kandidat-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Freja Ekman; Sofia Lagervall; [2023]
    Nyckelord :User involvement; user-centered; start up; product development; target customers; customer involvement; finance; business development; stage-gate; design thinking; lean startup; ; Användarinvolvering; användarcentrerad; startup; produktutveckling; målkunder; kundinvolvering; finansiering; affärsutveckling; stage-gate; design thinking; lean startup; ;

    Sammanfattning : Det blir allt enklare att starta ett företag i Sverige, mycket tack vare de många startupplattformar som finns. Samtidigt överlever knappt hälften av alla startup längre än fem år. LÄS MER