Sökning: "Stimuli-Organism-Response"

Hittade 4 uppsatser innehållade ordet Stimuli-Organism-Response.

1. 1. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Muhammad Usman Anwar; Usman Younis; [2023]
   Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

3. 2. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   Kandidat-uppsats,

   Författare :Chau Le; Nhan Chau; [2023]
   Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

4. 3. Fånga känslan på bild och få kunden på köpet: Hur visuella stimuli påverkar kundens köpintention för film genom känslomässiga processer

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Micaela Järncrantz; Johanna Lundmark; [2017]
   Nyckelord :Visual marketing; Video-on-demand; Eye tracking; Stimuli-Organism-Response; Pleasure-Arousal-Dominance;

   Sammanfattning : Video on demand is a rapidly growing channel for media consumption. Marketing through visual stimuli is one of the few atmospheric dimensions that online-based actors are able to use to affect their customers. LÄS MER

5. 4. Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tijana Stojanovic; Per-Erik Persson; [2015]
   Nyckelord :Sinnesmarknadsföring; attityd; besöksintention; doft; ljud; Business and Economics;

   Sammanfattning : Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, scent, sound Purpose: The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli. Methodology: This thesis applies a quantitative research method and a deductive approach. LÄS MER