Sökning: "Stimulus-Organism-Response model"

Visar resultat 11 - 13 av 13 uppsatser innehållade orden Stimulus-Organism-Response model.

  1. 11. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Lina Thuvander; Andréas Fredriksson; [2015]
    Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER

  3. 12. The effect of online low task-relevant atmospheric cues on emotions and responses

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :KRISTI PALS; ANNIKA GREVEN; [2014]
    Nyckelord :: Online retailing; online atmosphere; website atmosphere; low task-relevant atmospheric cues; emotions; response behavior; Stimulus-Organism-Response model; Consumption Emotions Set;

    Sammanfattning : It is important for fashion companies to be active in e-commerce landscape as it is growing rapidly especially in the apparel sector. As shopping is considered being an experience, it is important for companies to make the shopping experience pleasant for consumers and create positive emotions that lead to positive response behaviors. LÄS MER

  4. 13. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Maria Maciejewska; Egle Cicenaite; [2012]
    Nyckelord :Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

    Sammanfattning : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. LÄS MER