Sökning: "Stimulus-Organism-Response model"

Visar resultat 6 - 10 av 13 uppsatser innehållade orden Stimulus-Organism-Response model.

1. 6. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Mirza Bander; Yasmine Hartvig; [2021]
   Nyckelord :firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. LÄS MER

3. 7. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
   Nyckelord :Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

   Sammanfattning : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. LÄS MER

4. 8. Kundens kanalupplevelse : En studie om kunders upplevelse av interaktionen med detaljhandelsföretags olika kanaler

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Linda Adelin; Alice Olsson; [2018]
   Nyckelord :omni-channel customer; omni-channel; customer experience; retailing; utilitarian and hedonic values;

   Sammanfattning : Digital and mobile channels has dramatically changed the retailing environment. New technologies allow companies to integrate information between different channels, in order to create a seamless and personal shopping experience for its customers. This is termed omni-channel retail strategy. LÄS MER

5. 9. The Evocation of Customer Emotions and its Effect on Purchase Behaviour in the Second-hand Retail Environment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ines Krikler; Katharina Heüveldop; [2017]
   Nyckelord :Customer Emotions; Second-hand Retail; Second-hand Shopping; Second-hand Culture; Purchase Behaviour; Stimulus-Organism-Response framework; S-O-R model; situational factors; personal factors; Second-hand Shopping Experience; Customer Emotional State; Mixed-method approach; Malmö; Sweden; Business and Economics;

   Sammanfattning : Second-hand retailing has seen a considerable upswing in recent years. Customers rethink their attitude towards a more mindful way of consuming which makes second-hand shopping increasingly popular. This research study took the Stimulus-Organism-Response framework as a foundation leading to its first-time application in second-hand retailing. LÄS MER

7. 10. Online Atmospherics in Mass Customization

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Ioann Sakellariou; [2016]
   Nyckelord :Mass customization; online atmospherics; fashion industry; high taskrelevant atmospheric cues; Stimulus-Organism-Response model; social media;

   Sammanfattning : Online retailing has grown rapidly and nowadays consumers’ needs become more and more demanding. Mass customization satisfies the need of customers for individuality. However, in order for retailers to offer a satisfying shopping experience, they need to take into account their retail environment. LÄS MER