Sökning: "Tim Sobek"

Hittade 2 uppsatser innehållade orden Tim Sobek.

  1. 1. Virtual Avatars, Virtual Influencers & Authenticity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Victor Andersson; Tim Sobek; [2020-06-23]
    Nyckelord :Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Sammanfattning : Virtual avatars and the subgenre virtual influencers are growing in the contemporary digital society. With this growing phenomenon of virtual avatars and virtual influencers, the questions arise what is real, what feels real, and what do we as consumers perceive as authentic? This is a qualitative study that examines virtual avatars and virtual influencers’ authenticity from a consumer’s perspective, through exploratory focus groups and in-depth individual interviews. LÄS MER

  3. 2. Influencer marketing En kvalitativ studie om hur en konsument bygger upp sitt förtroende till en influencer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Cecilia von Renteln; Tim Sobek; [2018-06-27]
    Nyckelord :;

    Sammanfattning : .... LÄS MER