Sökning: "Tomas gustafsson"

Visar resultat 6 - 7 av 7 uppsatser innehållade orden Tomas gustafsson.

  1. 6. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Per Einarsson; Kristin Ahlberg; [2008]
    Nyckelord :Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Sammanfattning : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. LÄS MER

  3. 7. Trusted Computing & Digital Rights Management : Theory & Effects

    Magister-uppsats, Matematiska och systemtekniska institutionen

    Författare :Daniel Gustafsson; Tomas Stewén; [2004]
    Nyckelord :Datalogi; Trusted computing; TCG; NGSCB; digital rights management; DRM; Datalogi;

    Sammanfattning : Trusted Computing Platform Alliance (TCPA), now known as Trusted Computing Group (TCG), is a trusted computing initiative created by IBM, Microsoft, HP, Compaq, Intel and several other smaller companies. Their goal is to create a secure trusted platform with help of new hardware and software. LÄS MER