Sökning: "Tove Kantonen"

Hittade 1 uppsats innehållade orden Tove Kantonen.

  1. 1. Social media : The new killer application in the building of customer relationships

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Elin Ekstedt; Tove Kantonen; [2013]
    Nyckelord :Relationship building; Loyal relationships; Social media; Social platforms; Social content; Social interaction; sCRM;

    Sammanfattning : Research questions: Wherein social media lies the challenges for companies in order to build customer relationships? Purpose: This bachelor thesis was aimed to describe the challenges companies face in the building of relationships through social media. Theoretical framework: The thesis was based on theories about how companies can build loyal relationships and what factors that must be included, how social media is defined and what it is composed of, and finally how companies can build relationships through social media and what factors that must be included. LÄS MER