Sökning: "Uses and gratifications theory"

Visar resultat 21 - 25 av 100 uppsatser innehållade orden Uses and gratifications theory.

  1. 21. Pensionärer, pandemin och sociala medier : En kvalitativ studie om kvinnliga pensionärers användande av sociala medier under pandemin

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Israelsson; Linnea Thor Andersson; [2022]
    Nyckelord :covid-19; social media; uses and gratifications; pensioners;

    Sammanfattning : The aim of this study was to investigate how social media was used by Swedish female pensioners during the Covid-19 pandemic and what significance it has had to them. During the pandemic, many elderly people, who have been considered a risk group for the disease, have had to isolate themselves in their homes to avoid getting ill. LÄS MER

  3. 22. Bara ny teknik eller faktiskt annorlunda? : En kvalitativ studie av VR-användares behov och tillfredställelser.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Mohamed Hassan; [2022]
    Nyckelord :Virtual Reality; uses and gratifications; medium theory; VR-headset; VR; Metaverse.;

    Sammanfattning : The purpose of this thesis is to present the different needs that can arise before VR use,and gratifications obtained by consumption. This includes finding out what media content users consume in VR, their motivations for why they consume the selectedcontent, how the choice of VR before other medium affects situations or interaction, and they feel after a session in virtual reality. LÄS MER

  4. 23. “True crime, wine, bed by nine” : En kvalitativ intervjustudie om varför just kvinnor fängslas av podcasts om verkliga brott

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Ilina Alexandra; [2022]
    Nyckelord :;

    Sammanfattning : Among the countless genres of entertainment, true crime has been rising in popularity over the last decade. In this study, I examine why women listen to true crime podcasts (a new emerging form of audio journalism). Using an audience reception model and a qualitative perspective, I investigate how they create meaning from the content. LÄS MER

  5. 24. Consumer preferences in video streaming

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Théo Dolou; Clara Jacoud; [2022]
    Nyckelord :Video streaming; consumer preferences; Uses and Gratifications Theory;

    Sammanfattning : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. LÄS MER

  7. 25. Rest In Facebook : A Mixed Method Research on Digital Mourning Practices on Italian Facebook Public Pages Dedicated to Bereavement

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Aura Guerci; [2022]
    Nyckelord :Mourning; Facebook; Existentialism; Continuing Bonds; Italy; Public Pages; Death; Digital; Thanatechnology;

    Sammanfattning : This thesis aims to understand digital mourning practices on Italian Facebookpublic pages dedicated to bereavement, by studying how the users interact with eachother and the platform.Italian funerary rites are richly engraved in the culture, however, mourningpractices have been increasingly changing, especially in the last decade. LÄS MER