Sökning: "Uses and gratifications theory"

Visar resultat 16 - 20 av 100 uppsatser innehållade orden Uses and gratifications theory.

  1. 16. Spegel spegel på väggen där : En kvalitativ undersökning kring unga vuxnas attityder till sponsrade skönhetsingrepp via influencers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :John Johansson; Oscar Johannesson; [2023]
    Nyckelord :Influencer; Cosmetic surgery; Marketing; Parasocial relation; Gender norms; Audience effect; Influencer; Skönhetsingrepp; Marknadsföring; Parasocial relation; Könsnormer; Publikeffekt;

    Sammanfattning : This report explores the influence of influencer posts featuring paid collaborations for cosmetic surgeries on social media followers. Building upon the investigative SVT documentary "Priset vi betalar" by journalist Frida Söderlund, the documentary delves into the world of influencers and the dynamics behind their accounts. LÄS MER

  3. 17. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Írisz Beatrix Ősze; [2023]
    Nyckelord :Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

    Sammanfattning : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. LÄS MER

  4. 18. När PH blir PK: En kvalitativ fallstudie om socialt ansvarstagande för realityprogram

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Tilde Sinnerdal; [2023]
    Nyckelord :strategisk kommunikation; varumärkeshantering; varumärkesidentitet; realityprogram; Uses and Gratifications Theory; Corporate Social Responsibility; Vision-Culture-Image Alignment Model; semistrukturerade intervjuer; Paradise Hotel; Paradise; Social Sciences;

    Sammanfattning : Denna studie har syftat till att undersöka effekten av ökat socialt ansvar bland realityprogram på tittarnas attityder. För att undersöka syftet har vi genomfört en fallstudie som studerar realityprogrammet Paradise Hotel. Programmet har antagit ett mer socialt ansvarsfullt koncept i deras nya format Paradise. LÄS MER

  5. 19. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Tilde Johansson; Ebba Martinsson; [2023]
    Nyckelord :Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

    Sammanfattning : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. LÄS MER

  7. 20. Why do we go to the cinema?-A qualitative study of cinema attendance motivation in Sweden and Korea

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Da Ok Jung; [2022]
    Nyckelord :Motivation; Cinema; Cinema attendance; Experience; Experiential consumption; cultural consumption; Uses and Gratifications Theory; OTT; Entertainment; Escape; Socialisation; Social Sciences;

    Sammanfattning : Due to COVID-19 and the penetration of OTT services, the cinema industry is suffering from audience loss. With this contextual change, the question of whether the cinema industry will survive is constantly rising. LÄS MER