Sökning: "music fandom"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden music fandom.

  1. 1. ”Måste påminna mig om attjag inte känner dem i verkligheten” : En studie om svenska k-popfans parasociala vanor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Jian Cedi Agustin Sarmiento; Saga Fjordevik; [2024]
    Nyckelord :parasocial interaction; parasocial relationship; gender; stereotypes; k-pop; sweden;

    Sammanfattning : This quantitative study aims to understand the parasocial interaction (PSI) and parasocial relationship (PSR) between Swedish k-pop (korean popular music) fans and k-pop idols. The study also aims to understand how gender and stereotypes affect the way parasocial relationships are formed and upheld. LÄS MER

  3. 2. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Rasmus Schmidt; [2023]
    Nyckelord :Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

    Sammanfattning : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. LÄS MER

  4. 3. K-pop vs. Orientalism: "All asiatisk framgång måste bortförklaras." : K-popfans förhandlingar av kön, idolskap och fandom i sociala medier.

    Master-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Författare :Evelina Östlund; [2023]
    Nyckelord :K-pop; orientalism; postkolonialism; fandom; identitet; representation;

    Sammanfattning : K-pop is the latest in a long line of example of ways East Asian cultures have been constructed in the West. Over time this has created generalizations about K-pop as a phenomenon and as a music industry. Furthermore, it has also contributed to a specific narrative about K-pop fans and how their experiences are justified. LÄS MER

  5. 4. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Írisz Beatrix Ősze; [2023]
    Nyckelord :Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

    Sammanfattning : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. LÄS MER

  7. 5. Fan Community Activities That May Destroy Value

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER